Who said that your social media efforts had to exist in isolation? While there are already many different plug-ins and codes that allow your tweets to be syndicated on your website or blog, most of these simply display the plain text of each tweet. Yes, they may provide a link back to the original tweet, but the audience doesn’t have much in terms of interaction options.
And that’s why embedded tweets can prove to be an incredibly powerful communication and marketing tool.
What Is an Embedded Tweet?
In short, an embedded tweet does much more than simply display the plain text of an individual tweet. Instead, it provides nearly the same kind of functionality as if the reader were on the Twitter website directly, even though the embedded tweet is showing up on an external web property of your choosing. This could be your website, company blog, Tumblr site, or any number of other places.
Unlike displaying the plain text of an individual tweet, an embedded tweet comes with more functionality. The reader can click on the displayed “follow” button to follow you (or whoever originally sent the tweet). The same reply, retweet, and favorite buttons also show up, just as if the web user were on the Twitter website. The embedded tweet also shows the date of the tweet and the username of the Twitter user. Access to tweet replies is there too.
How Do I Get the HTML Code?
So, now that you know about embedded tweets, how can you use them? You’ll need to get the HTML code for the individual tweet and then you can insert that code into the web property of your choice.
First, go to the Twitter profile page where the tweet is located and find the tweet. When you hover your mouse over it, the word “open” will appear toward the right. Click on that. This will expand the tweet. Then, click on the “Details” link that appears next to the timestamp.
Shown above is an example of what you can see. Now, you’ll see a link that says “Embed this Tweet.” Click on that.
You will then get a lightbox that appears over the content, giving you the option to choose between HTML, shortcode, or link. You can also define the alignment of the embedded tweet. Copy the resulting code that appears in this box and paste it where you want the embedded tweet to appear.
— Dot Com Pho (@DotComPho) April 26, 2012
Here is an example of a “live” embedded tweet. As you can see, it has the several features that I described earlier, including the ability to follow the user (@DotComPho in this example), reply to the tweet, retweet the update, and so on. All the links in the tweet, like the other accounts mentioned, are also clickable.
Increasing Your Social Signal
With social networks, interaction is positively critical to your overall success. While syndicating your tweets to your blog through a sidebar widget can provide some value, selective use of embedded tweets can be incredibly powerful for increasing your social signal. Users can interact with the tweet much more and help to further propagate your message through the Twitter-sphere.