Pinterest Marketing Beginners Guide: Marketing on Pinterest

When it comes to the latest and greatest in online marketing, Pinterest is a flavor of the month that’s quickly becoming a permanent fixture in the social media universe. Numerous businesses, independent marketers and electronic soldiers of fortune have made a mint with the possibilities it presents to the web savvy. If you’re looking to snatch a piece of Pinterest mania, you’re in luck. In the next few paragraphs, you’ll learn to leverage Pinterest to your advantage regardless of what angle you’re playing. Pinterest is a platform on the rise, and it’s remarkably easy to catch the wave if you know how to do it.

Sign Up and Start Pinning
If Pinterest doesn’t make sense based on a brief description of it on their About page, just sign up and start using it. Trust us, you’ll begin to understand within the first five minutes. In a sense, Pinterest is a microcosm of the broader Internet. Like Reddit or Digg, folks can “up vote” your content. Unlike those vertically linear sites, your pins and content are lateral in terms of the networking power they bring with it. If you have something to sell, promote or “like”, just pin it and forget it. Others will quickly catch on and share your goods or services based on a visual cue.

Evangelize for External Traffic
Pinterest is essentially a maelstrom at this point, picking up speed with the power of a hurricane. If you need proof, look around the web at your favorite blogs. They’ll all sport Pinterest widgets that say “Pin This”. Use this to your advantage on blog or article posts that easily lend themselves to widespread dissemination. In other words, if you have something awesome, give people a way to share it. Rather, give them a way to share it through Pinterest. “Pin This” is the new “Reddit This” or Facebook button.

Give Back: Infographics, Bonus Resources & More
Pinning willy-nilly is a slapdash way to go about promoting your brand. The folks at My Wife Quit Her Job as well as others have come up with a slightly better method than just pinning things randomly. The superior approach is pinning a graphic in PNG form that shows an array of your goods or services. Even more effective is a “how to” pictographic that teaches a lesson or skill using your promoted goods. Basically, make an Instructables tutorial involving your promotion du jour consolidated into one simple image, pin it and wait for the traffic to roll in.

Think Outside the Box
A lottery doesn’t have to be about Mega Millions or a disturbing tale of conformity. It can also be used as a way to drum up a bit of profile-raising hubbub the likes of which you didn’t realize was possible. In fact, BMI and a few other major corporations know exactly how to do this. The idea is simple: offer a free prize to people who pin or just re-pin your posts and award the bonus to the Pinterest user who spreads the message the most. For example, say that you own a furniture store. Give a free sectional to the person who drives the most traffic (from Pinterest) to your site. It’s that easy to pull off. What’s more, it actually works.

The Final Word
Regardless of your preferred method of marketing on Pinterest, the key to success boils down to the usual suspects. That is, honesty, giving back and good old-fashioned networking. What you get out of Pinterest is a direct function of what you put into it. Provide value, synergize and create valid connections with other Pinterest users that may yield dividends later on. Even low levels of conversion can create far higher revenues overall for a Pinterest user or marketer who knows how to work their magic in a world dominated by visuals.

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