Mobile Advertising Isn’t Going Away: You Need To Get On The Bandwagon

If you’re one of those people who thinks that and all that entails like mobile apps and even smartphones themselves are just a passing fancy, you need to take a look at some cold hard statistics that will prove you wrong.

Between 2009 and 2010, the efforts in rose by 75%. At the same time social media marketing rose by 32% while the whole of internet marketing grew by only 14%. Those who cling to the notion that mobile ads are the flavor of the month can’t deny that this trend not only has legs to walk with, but it’s clearly running somewhere now and you want to keep pace to make .

That said, you need to pay attention to the streamlining process where mobile applications work with websites and even social media to create the total package.

Start by knowing where you need to focus. By knowing what part of the brand that consumers are looking at on the website, you’ll be able to tailor these mobile advertising spots since there’s not as much room on the mobile sites as the full web pages. Staying on top means narrowing down your efforts to suit customer preferences to make money on the Internet.

Integrate those social media sites to your mobile experience. More statistics are helpful here. In 2010, 30% of people with smartphones accessed social networks. Leave no stone unturned in your quest to cover all the bases. Facebook and Twitter are great platforms for customers to share what they like and don’t like and once again you’ve got an excellent way to gauge what’s selling and what isn’t and how to narrow down your mobile efforts.

Development is always in the works and ever-changing.  The mobile ads here can crossover into the world of the mobile app as well. Motivated designers will be able to work out interesting and captivating ways of getting the message embedded in the hearts and minds of the target market. The brand needs to reach and engage in the limited timeframe that’s allowed for by mobile. Creating a game where the prize is a discount code that can be used toward a purchase is one idea and asking for an email address allows you to fan the fires of a relationship that will be mutually beneficial works too. All solid techniques to make money on the Internet.



Rob Starr is a content writer based in Toronto with a strong background in journalism and search engine optimised copy. The author of  three published books, he runs his own freelance Internet copywriting business.

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