Learn The Language of Successful Blogging

There are many different paths you can take when you start looking at Internet marketing but you need to recognize that making starts with good content. It wasn’t that long ago that the catch phrase was Content Is King and although you don’t hear that phrase bantered around as much as you used to several years ago, the idea behind it is still just as important today.

The focus of much of these online marketing techniques is the blog. Now while that phrase means different things to different people and blogging can be about everything from what you did on a summer vacation to the latest changes in the medical field, it can be monetized properly to help you make money on the Internet.

While most people that run online businesses know something about search engine optimization and how links and keywords are the tools that drive your rankings when properly installed in these blogs, only a few understand what needs to be in the content itself.

The tone needs to be both conversational and informative when these are being written for business. Remember that hard sell language doesn’t work here and people who are familiar with writing these will tell you that valued added free information is the right approach. From the business owner’s perspective, the idea is to position yourself as an expert in the market without leveraging hard sell techniques.

Basically there are three elements that you need to consider when you’re using these blogs:

  • Learn the language that invites prospects to click on one of the links supplied to get to your website. Giving them some free information is a great way to establish the kind of credibility that leads to customer loyalty.
  • Remember SEO. You need links and the right keywords to make this whole system work. Get someone who knows their way around to research out the keywords for you. You need to make some decisions here about high and low competition for these and whether or not geographic tagging is the right idea for you.
  • Only sustained efforts work. Don’t think that you can get away with an effort here that gets a better ranking and then stop. It takes several months to get to where you need to be and then a sustained effort afterward to keep your ranking.

Making money on the Internet is all about knowing how to use the tools that are available. Blogs are a tried and tested method that’s been around for years.


Rob Starr is a content writer based in Toronto with a strong background in journalism and search engine optimised copy. The author of  three published books, he runs his own freelance Internet copywriting business.

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