How To Get Social Media Marketing Working for You

Unless you’ve been hiding under a rock somewhere, you’ll know that social media is a big part of advertising on the Internet. It doesn’t matter what you think of it either—arguments have been put forward that there’s never really been a clear cut way to measure the analytics but places like Twitter and Facebook are still staples of any successful Internet campaigns.

Why? The formulas for their success to make can be found at least partially in the name. These are all social media and advertisers and users alike interact in ways that other mediums have never seen before. Fair enough, but what does that mean for the marketer that wants to make the most of what’s fast becoming a New Age advertising footing?

Here’s a few pointers to refresh your memory or help get you started.

  1. Stay aware of what’s going on. This is the Internet and you need to be on top of what’s going on all the time. Even if it just stays there for a short period of time, alternative social media sites like Foursquare may be the hub of the kind of new activity that you won’t want to miss out on.
  2. Have one overall strategy and one advertising voice. In other words you need to be consistent. Don’t have one tone for describing what you do or sell on your website and then describe things differently on a Facebook page. People will be confused and they don’t relate well to what they perceive as the same message coming from different people.
  3. Relate and interact. Coming right back to the first point and tying in with #2, you can’t get away with the hard sell on social media. You need to try to get people involved in a conversation about your product or service to make money on the Internet. Look at it this way. You wouldn’t walk into a party and start talking about your wares so don’t lead with that approach here.

Finally, if you’re like most Internet business owners, you don’t have a lot of time to spend and any social media campaign you start will take a constant effort. Hiring someone that can look after these things for you is a good move. There are agencies and individuals who understand their way around social media and with the right guidelines, these experts will help you to make money on the Internet with any social media campaign.


Rob Starr is a content writer based in Toronto with a strong background in journalism and search engine optimised copy. The author of  three published books, he runs his own freelance Internet copywriting business.

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