There are many services out there that promise to give you thousands of new Twitter followers. The problem is that many of these “new followers” aren’t real people; they’re just bots designed to help inflate the follower numbers for people who subscribe to these services.
Yes, it’s true that Twitter users tend to follow people who happen to have more followers, but you also want to make sure that you have some real, quality people following your Twitter account too. And that’s why growing your Twitter follower count the organic way may take longer, but it will also pay off in the long run. So, how do you do it?
Monitor the Keywords
What your interest, industry, niche, or target audience happens to be, there are going to be certain keywords and hashtags that you’ll want to monitor. For example, if you happen to have a hockey blog, it pays to keep an eye out for NHL, Canucks, and other related terms. You can do this in social media dashboards like Hootsuite and TweetDeck, as well as through tools like Twollow.
Then, when you see a conversation happening, you can join in and reply to the users who are tweeting about that content. If you provide useful information or otherwise engage in a meaningful conversation, you’re more likely to get them to follow you.
Promote Your Account
This almost goes without saying, but I am also surprised when I see that companies don’t prominently feature their social media channels on their websites. Use embedded tweets, sidebar widgets, and other means to let people know that you have a Twitter account and that they should follow it.
If someone is already on your website, it means that they are already interested in what you have to say. This represents a huge opportunity for you to get them to keep paying attention to what you have to say through Twitter, your blog, and whatever other channels you happen to use. This includes press releases. Be promotional, but don’t overdo it.
Use Guest Posts and Cross-Promotion
Guest posts on blogs in your industry are a great way to get your name out there. While they are certainly a useful strategy for getting backlinks to your main website or blog, they’re also a great way to get some more Twitter followers who are actually real people.
When you look for a blog where you want to submit a guest post, have a look at what sort of byline or author box that the blog owner provides. You can usually include not only a link to your site, but also a link to your Twitter profile in the “bio” section, which is usually towards the end of the article. Be sure that this is a link and not just plain text with your Twitter handle, as most people will find that much more convenient.
Advertise on Social Networks
If someone is an active user on Facebook, there’s a good chance that they’re also active on Twitter. Put some of your budget toward Facebook ads and other advertising platforms where the primary objective is to grow your follower count on Twitter.
Going back to the second idea of promoting your account, the same is true with the “free” advertising that you’re able to achieve through other social networks. When you post a YouTube video, include a specific mention to “follow me on Twitter.” When you set up your bio on LinkedIn or Pinterest, include a link to your Twitter profile too. Every little bit helps.