Here’s One Way To Market Your Business Using Facebook

There are lots of savvy business people around that would just love to know how to use Facebook for their business. Some of them might be old school or just too plain busy to getting around to using all the advantages that this social media platform provides so here’s a rundown of one of the great gadgets that will help your business to flourish with Facebook.

Get a business account. Having a profile page is good, but there’s lots of credibility to be gained by getting a business account to go with that. That means you’ll be able to get a business page and enjoy the added advantages that come with one of them like a unique landing page and even the ability to run some polls. Remember that getting the kind of information that these polls provide can be invaluable in designing the right kind of marketing plan so you can make .

Be aware that you’re setting up a business page and you need to supply a photo that looks professional or at least a jpeg of your logo.  Social media can be fun and community orientated, but it’s important to be serious about how you portray your business. Suggested is the Static FBML application that can customize your page even further than what the standard Facebook tools will allow for.

There are other things you might want to consider as well and getting a vanity url is a good way to make it easier for people to find you so you can make money on the Internet. Remember too that just creating a Facebook page won’t get you to where you need to go on its own. In some very real ways, these are the same as a blog and they need to be constantly updated so they are fresh.

Integration will play another key role in your success or failure as the case may be. Linking your website with your new Facebook page is a great idea so that any fresh content you write or have written on the site’s blog will help generate a buzz on the Facebook page and vice versa.

Remember to be creative as well. The photo section of the Facebook page can be used to share product photos.

You need to look at everything that social media has to offer when you’re in business on the Internet. Having a company presence on Facebook that’s constantly fresh will draw the attention of almost any niche market.


Rob Starr is a content writer based in Toronto with a strong background in journalism and search engine optimised copy. The author of  three published books, he runs his own freelance Internet copywriting business.

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