Guest Blogging. What’s In It For You

If you’re like a lot of other people who run an Internet based business, you’ve heard about and might even be tempted to give it a try considering it’s been touted as a respectable way to make .

Still there’s something nagging at you. You’ve heard enough about blogging in general and guest blogging particularly that you’re sure it will help you get to where you need to be, but at the same time you’re a little fuzzy about what it all actually does.

Here’s a quick rundown of the things that guest blogging will help you to accomplish.

  • Good old fashioned word of mouth, cyberspace style of course. Google ranking and more customers aside (we’ll get to that momentarily), you need to concern yourself with the number of subscribers you have and by proxy your feed count. Remember getting people from another site to read your text is the new way of generating that old fashioned word of mouth buzz.
  • Guest blogging works wonders for branding as well. Remember here that research indicates people need to see a brand name or a logo eight times before it commits to memory. Guest blogging helps to get the word out so you can make money on the Internet.
  • Links. One word that’s possibly the most important depending on which Internet marketing expert you talk to. If you want to place well on Google, you need to concern yourself with this. When you guest blog you get quality one way backlinks to your site. There are many Internet marketers that feel this might be the best way to get the kind of cyber spider web started that will increase your business dramatically.

You need to be selective when you’re choosing the websites that you want to do this kind of business with. Remember to do a little research and find the places that are reputable and have a good standing. When you look for links wherever you can find them without showing this care, you stand the chance of getting involved with sites that can actually hurt your rankings in the long run.

Keep in mind here that getting the right links leads to another fundamental that you’ll want to have lots of when you’re working on the Internet—traffic. This is the equation that helps you to start making money on the Internet and one great way to get that is by starting out with guest blogging.


Rob Starr is a content writer based in Toronto with a strong background in journalism and search engine optimised copy. The author of  three published books, he runs his own freelance Internet copywriting business.

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