Facebook vs Google Plus: Internet Marketing Perspective

Leveraging social networks for social media is a key component of any modern business-marketing plan. But the problem is that not all social networks are created equal. Many so-called social media-marketing experts wrongly assume that all social networks can be used in the exact same way. The two main social networks where these mistakes are made are Facebook and Google Plus. These mistakes are easily avoidable by simply doing some basic research. Before attempting to branch out into any social network it’s important to understand how each site works, the type of users who engage on the site and what type of content you should post. Here are a few key differences between Facebook and Google Plus.

Facebook Vs. Google Plus

Number of Users – The most obvious difference between the two networks is size. Currently, Facebook boasts upwards of 800 million active users with a projected growth of over 1 billion by the end of 2012. Google Plus’ numbers, on the other hand, aren’t so straightforward. Google’s budding social network claims upwards of 60 million users with 80% engagement. There are some who believe the social network will have more than 400 million users by the end of the year.

The big problem with these numbers is that they are based on raw data – as in the sheer number of active accounts. This problem is based on the fact that many users have multiple accounts. On the Google+ side of things, there is no real data available as to what constitutes an active or engaged user, making the 80%-active-user claim a stretch at best. The bottom line is there is a huge difference between the sizes of each network.

Type of Content – The other distinguishing qualifier is the type of content published on each social network. On FB, users are usually prone to publish anything and everything pertaining to everyday life. This includes family photos, random thought occurrences and YouTube videos. On the other hand, when considering Google+, you must consider the roots of the Google search engine. Google is known as a provider of information. This ethic has transferred over to the Google+ community. This means that the bulk of content posted on Google’s social network is more hard information, as opposed to fun; fluffy content posted by general users.

Types of Users – Lastly, one of the most important distinguishing qualities has to do with the types of users on each social network. Due to the extremely high volume of active users on FB, the users are made up of people from just about any walk of life. Google+ on the other hand, is currently made up of mostly working professionals and businesses.

Hopefully this information aids you in making smart social media marketing decisions. A basic understanding of social networks and their audiences will go a long way in helping you formulate an efficient social marketing campaign. Each social network has their own sets of nuances and similarities, but it’s their differences that make or break a specific campaign.

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