Best Facebook Marketing Strategies For 2012

offers businesses a massive customer-client base. There are millions of people on Facebook worldwide with new people coming every day. is great for business-to-consumer (B2C) marketing as well as business-to-business (B2B) marketing. Considering it costs nothing to start a Facebook page, there really is no reason your business shouldn’t be there engaging your potential customers with strategies. Here are the best strategies for 2012.

Create Your Page
Your begins with your Facebook page. Fill out your Facebook profile to the best of your ability. Facebook is indexed by the search engines so ensure that you add your keywords to your profile just like you do on your blog posts.

Add a Facebook profile picture .Your profile picture can be your personal headshot, a logo or a business photo. You also need a cover photo. The Facebook cover photo is an image 851 pixels wide by 315 pixels tall. Do not add promotional information, your website address or contact information in your cover photo. Make it something that represents your business.

Once you have content on your Facebook page, upload your contact file to find your friends on Facebook. Send them a message letting them know about your new Facebook page and invite them to “Like” your page.

Upload Great Content
Facebook is about sharing great content with your friends. Remember this when you decide on what content to upload to your Facebook page. Facebook is not the place to spam people with constant advertisement and plugs to buy your product. Instead, upload links to your blog posts, industry news, business events, promotions, discounts and entertaining multimedia.

Use social media dashboards like HootSuite to manage your Facebook account. It lets you schedule status updates and posts to your Facebook page so you can regularly steam new content to your page. It also lets you post to multiple social media accounts such as Twitter, LinkedIn and Facebook.

Engage Your Friends
Ask your Facebook friends questions. Write blog posts that answer their questions and post a link to your answer on your Facebook page. This is a great way to engage your friends and get back links to your website.

Offer incentives to people to become your friend. People want to know what is in it for them. Make it worth their time and they will “Like” your Facebook page to get what you are offering. Keep them happy by uploading great content to keep them as your friends.

Facebook Ads
Facebook ads are a great way to get your business name out there. Facebook provides was to micro-target your demographic by geography, age, gender, likes and educational background. This ensures that you are advertising to your potential customers and not just wasting advertisements on people with no interest in your products.

Remember Your Etiquette
Don’t just be a publisher. Engage your Facebook friends by asking questions. Respond to their comments letting them know you value their opinion and contribution to your page.

Also, make sure not to overload your friends’ news feeds by posting too much during the day. Keep your Facebook updates between one and four posts per day. Anymore and you risk losing your friends due to high activity.

Recognize the Facebook friends who regularly contribute to your Facebook page. They keep the conversation going when you are not there.

Like Your Competition
One of the great things about social media marketing is you get to keep tabs on your competition. Like your competition on Facebook to keep track of their promotions, deals and incentives to see if you are doing what you need to be doing in your own business.

Is Your Website Social Media-Friendly?
Facebook provides many tools for integrating your website with Facebook. The Facebook “Like” box lets your readers like your Facebook page straight on your website. You also want to integrate sharing buttons on your blog posts and pages to give your readers the opportunity to share with their network.

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