Twitter. It’s an important part of your social media campaign and you’re spending a great deal of time and effort networking, posting, and responding to your fans. You just don’t seem to be getting the response you were hoping for, and spending time on Twitter is eating at your day. The good news is that you can still get results from using Twitter. You just need to learn how to use your time on the site more effectively.
Keep Your Tweets Short
By short we mean to keep your tweets under the 140 character mark, if you can. By pushing a tweet all the way to 140 characters, you are limiting your exposure. If a friend tries to retweet your post, the bulk of your content will end up cut off. Learn to be concise and effective in fewer words. Try to aim for 120 characters or less for your initial tweet.
Schedule Tweets in Advance
Use a management tool of some sort – there are tons out there – to schedule your tweets in advance. You can sit down at the beginning of the day and schedule your tweets and even your retweets through services like TweetDeck or HootSuite. You can even use these tools to monitor responses and reply to your fans.
Tweet During Active Hours
Tweeting is only effective if people will see what you have to say. The most active time of day on Twitter on Mondays through Thursdays is between 1pm and 3pm. You can post earlier and later, but you won’t get as much traffic or response. Don’t bother posting after 8pm on any day, and be cautious of posting after 3pm on Fridays, when people are headed out of the office or are trying to wrap up the work week.
Twitter isn’t just about you. It’s about the people who are following you, too. By retweeting someone else’s message, you are showing that you’re paying attention to others as opposed to only focusing on yourself. When you retweet posts, others will start doing the same for you, expanding your sphere of influence.
Follow Niche Specific People
The effective use of Twitter isn’t about following as many people as you can. It’s about following the right people and having the right people follow you back. Twitter offers several tools to help you find people to follow (including the “Who to Follow” tab), and you can use the #FollowFriday hashtag to find new followers as well. Making your profile visible on your website will ensure your potential customers are following you as well.
Using Twitter is more an art than a science. You’re going to have to play around with different techniques to find which work best for you and your niche, but you’ll also need to make sure you’re not allowing Twitter to suck up the time you could use focusing on your current customers. It’s all about finding balance!
About the Author: Alvaro Nydam loves using different Twitter tools to schedule tweets and track his statistics. He’s found that scheduling his Twitter time makes it easier to control his use.