5 Steps To Social Media Marketing Mastery

Social media is a vast and growing landscape that offers many unique marketing opportunities for businesses of all kinds. Making the most of this interactive environment requires an understanding of how different social media channels work and how your customers are using them to engage with companies whose products and services they enjoy.

These are the 5 Steps to Social Media Marketing Mastery

1) Know Your Audience
Before starting any kind of marketing campaign, you need to be clear on who you’re marketing to. In the world of social media, this includes knowing not only the target age range and demographic of your audience, but also how these groups are using social media in their daily lives. Professionals and businesses utilize social sites differently than individuals, and customers of varying ages interact in different ways. Get familiar with consumers, which sites they’re using and how they’re using them. Armed with this information, you can make decisions on how best to engage potential customers in the context of how they’re already interacting via social media.

2) Have a Plan
Just because it seems like everyone is using a certain group of sites for advertising doesn’t mean that your businesses should jump on the bandwagon. In order to make the most of existing social media platforms in your marketing plan, it’s important that you:

• take the time to learn which sites work best with your company’s vision
• decide on how many sites to use based on your marketing goals
• delegate time and resources to handle the social media aspect of your marketing campaign
• make sure that everyone involved understands how to properly utilize each site

Once you have a plan in place, stick to it. If you want your business to be noticed on social media, it’s essential to keep up with the fast pace. Starting out with a strong campaign won’t help your marketing efforts if your web activity trails off after a few weeks or a few months.

3) Integrate Keywords
Certain social media interactions, such as tweets posted on Twitter, are indexed by search engines. This gives you the perfect opportunity to integrate important keywords into your social media marketing campaign. Choose keywords that have consistently driven traffic to your website in the past and use them in your posts, but be careful to use them in a natural way. Too many keywords can make your posts sound forced and might cause search engines to pass you by.

Keep this in mind when utilizing keywords in your blog posts as well. Your blog is likely the part of your site that is updated the most often, and therefore search engines are going to be crawling it on a regular basis. Using keywords in your posts helps keep your business visible in search engine rankings for terms that potential customers are using to seek out the products and services you offer. Pairing keywords with engaging content draws interested consumers and can translate to more sales for your business.

4) Listen and Interact
You’ve targeted your audience, you’ve formulated a plan and now you’re off and running. The next, and perhaps the most important, step is to listen to what people are saying about your business. A surprising majority of social media posts about companies are complaints, so keeping an eye on these posts is essential to maintaining the reputation of your brand.

People want to know that you hear what they’re saying. When you come across a question, concern or complain, respond as quickly as possible. Be personable and focus on offering a resolution that’s both pleasing to the customer and beneficial to your business.

5) Don’t Forget the Locals
Local and mobile advertising has expanded a great deal in the recent past as the number of users who access the web from mobile devices has continued to grow. You can take advantage of this trend to boost marketing through targeted specials meant for potential customers in your area. Use your social media accounts to announce daily deals, limited-time pricing and other location-specific promotions. People who are out and about will be more likely to take advantage of these deals since they’re already in your area. Don’t forget about social “check-in” sites as well. These interactive sites allow users to share where they are and where they’ve been with a network of friends and offer unique opportunities for targeted advertising.

Keeping on top of the constant flow of information on social media can be a challenge, but the payoff is well worth it if you know how to direct your time and resources. Including social media in your marketing efforts allows you to tap into an expansive pool of potential customers that’s only going to get bigger as time goes on. With the right approach, your social media marketing strategy can become a great asset to your business.

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